← All case studies
Simmons & Schmid: A website that works as hard as the agency
Client
Simmons & Schmid
Expertise
Umbraco · Web · SEO
Project
Website design and build on Umbraco CMS
Live site
simmonsandschmid.com ↗Simmons & Schmid is a London B2B marketing agency specialising in brand, demand generation, account-based marketing and performance marketing for technology, SaaS and enterprise clients.
01
The challenge
Simmons & Schmid work with brands such as Samsung, Ricoh, Toshiba and the NSPCC. Their own website needed to show the same strategic thinking and creative energy they bring to clients, and help win new business.
A crowded market
B2B marketing agencies often sound alike. The site had to make S&S stand out in the first few seconds.
A broad offer
Eight services, from brand consultancy to marketing technology, needed to be clear without overwhelming visitors.
Proof of work
Case studies, client logos and testimonials had to be easy to find and easy for the team to add to.
Getting found
The agency wanted to rank for B2B marketing searches and be quoted by AI assistants.
Hands-on editors
A small team needed to publish insights, work and services without developer help.
02
Our solution
We designed and built a new site on Umbraco CMS that puts the agency's personality up front and gives the team full control of their content.
Bold first impression
A full-screen video hero and confident copy, followed straight away by a wall of client logos.
Clear service structure
Each service has its own page, linked from a simple overview, with industries and results close by.
Flexible case studies
A reusable case study template the team fills in from the Umbraco back office, with work featured on the home page.
Search and AI ready
Clean page structure, FAQs and structured data, so search engines and AI assistants can understand and quote the content.
Insights publishing
A blog with categories and tags so the team can share opinion pieces and keep the site fresh.
03
Results
A site that sells
The agency's personality and track record are clear from the first scroll.
Team in control
Services, work and insights are all updated in-house.
Built for search
Structured content and FAQs support B2B search terms and AI answers.
Room to grow
New services, case studies and campaigns can be added without new development.