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Kiss Me Kwik: One ShopWired platform for retail and wholesale customers worldwide
Client
Kiss Me Kwik
Expertise
ShopWired · Commerce · Web
Project
B2B and B2C online stores on ShopWired
Live site
kissmekwik.co.uk ↗Kiss Me Kwik is the home of funny, rude and witty greeting cards, gifts and wrapping paper, selling direct to customers and wholesale to shops in the UK and worldwide.
01
The challenge
Kiss Me Kwik sell cards and gifts to shoppers and to retailers around the world. Both groups need to order online, but they buy in very different ways.
Two kinds of customer
Shoppers buy a card or two and pay at checkout. Trade customers order in bulk, at trade prices, and often pay on account.
Worldwide orders
Customers in the UK, the USA and beyond needed to order online with the right shipping and pricing.
Trade terms
Wholesale buyers needed a secure area with their own pricing, quantities and the option to pay by invoice.
One catalogue
Hundreds of designs had to be managed once, not duplicated across separate retail and trade systems.
A small team
Stock, orders and new designs had to be simple to manage day to day.
02
Our solution
We chose ShopWired because it can serve trade and retail customers from a single platform. We built two storefronts on one shared catalogue.
B2C store
A bright, easy-to-browse shop for the public, with card designs, gifts and wrapping paper and a fast standard checkout.
Secure B2B platform
A login-only trade site where approved retailers see trade pricing and order in bulk quantities.
Pay online or on invoice
Trade customers can pay by card at checkout or choose to pay by invoice on agreed terms.
One shared catalogue
Products, stock and images are managed once in ShopWired and appear on both stores, each with its own pricing.
Worldwide selling
Shipping options and checkout set up for customers in the UK and internationally, retail and trade alike.
03
Results
Every customer online
Retail and trade customers worldwide can place orders 24/7.
Less admin
Trade orders arrive online instead of by phone and email.
One system to run
A single catalogue and back office for both sides of the business.
Ready to grow
New designs, ranges and trade accounts are added in minutes.