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adm Indicia: Two agencies, one brand: a unified website on Umbraco
Client
adm Indicia
Expertise
Umbraco · Web · Integrations · SEO
Project
Umbraco rebuild, brand refresh, HubSpot integration and ongoing SEO
Live site
adm-indicia.com ↗adm Indicia is a global brand activation agency, delivering marketing materials, merchandise and campaign execution for some of the world's best-known brands.
01
The challenge
When adm merged with Indicia, the combined business needed one brand and one website that told a single, confident story to global clients.
Bringing two brands together
Two established agencies, each with its own identity, audiences and content, had to become one clear brand.
Two strong identities
Both agencies had clear, modern brands. The challenge was to combine them into one identity that kept the strengths of each.
A platform for the future
The merged business needed a flexible website that could grow with new services, sectors and markets.
Connected marketing
Enquiries, email and visitor tracking had to flow into HubSpot so sales and marketing see the full picture.
Visibility in search
The new brand name needed to build authority and rank for the sectors and services adm Indicia cover.
02
Our solution
We worked closely with the adm Indicia team through the merger, bringing the two brands together and building the new site on Umbraco, a flexible, open-source CMS trusted by organisations worldwide.
A unified identity, together
We refreshed the brand identity in collaboration with the adm Indicia team, building on the strengths of both brands and carrying it through every page.
One unified website
Content from both businesses was reviewed, merged and restructured into a single site with clear services and sectors.
Built on Umbraco
A new site on Umbraco, giving the marketing team flexible page building blocks, multilingual-ready content and full control without developer help.
Deep HubSpot integration
Forms, customer communications and visitor tracking are connected to HubSpot, so every lead is captured and followed up.
Ongoing SEO and content
An ongoing SEO project creating original insights articles on the sectors and services adm Indicia cover.
03
Results
One brand, one story
Clients see a single, unified agency instead of two.
Every lead tracked
HubSpot captures enquiries and engagement from first visit onwards.
Growing authority
Regular, original insights build search visibility for key sectors and services.
Team in control
Marketing publish pages and articles in Umbraco without developer help.