The first fortnight of a project used to be documents: sitemaps, wireframes and specifications. Clients approved them without really seeing the site. AI-assisted prototyping changes that.

How the week runs

Why it helps

People react far better to something they can use than to a diagram. Misunderstandings about navigation, content or features surface in week one, not after launch. The prototype then becomes a clear reference for design and development.

What AI does and doesn't do

AI tools let us produce working layouts and interactions quickly. Our designers and developers still decide the structure, write the important copy and make sure the result fits your brand and platform. The prototype is the starting point for the real build, not the finished site.

Want to see your idea working before you commit? Ask us about a prototype week.