Hubspot and LinkedIn: The B2B Marketing Dream Team
How Plan 9 Can Help You Nail It
If you're in B2B marketing, you know the drill: email campaigns are still king, but LinkedIn is where the cool kids hang out these days. So, how do you get them working together? Well, that's where our new best friend, HubSpot, comes in... and Plan 9 is here to ensure you're using it to its full potential.
Why Bother Integrating?
Think of it like this: LinkedIn is your networking event, and email is the follow-up coffee chat. By connecting them, you get to:
- Target Like a Pro: HubSpot lets you use what you know about your LinkedIn connections (like their job title or industry) to send super-relevant emails. No more generic blasts!
- Make Data-Driven Decisions: HubSpot's dashboard becomes your command center. See what's working (and what's not) across both platforms, so you can tweak your strategy and get better results.
- Nurture Leads Like a Boss: Guide your prospects seamlessly from LinkedIn to your inbox, then further down the sales funnel. HubSpot can even automate personalized emails based on LinkedIn interactions. (It's like having a 24/7 marketing assistant!)
- Stay on Brand: Keep your message consistent across platforms. It's like wearing a matching outfit—it just looks more professional.
Here's where Plan 9 comes in. We're HubSpot experts who can help you:
- Connect the Dots: We'll seamlessly integrate your LinkedIn and HubSpot accounts.
- Get Organized: We'll help you create laser-focused lists based on your ideal customer profile and LinkedIn insights.
- Create Killer Content: Our team of copywriters and designers can craft emails and LinkedIn posts that perfectly complement each other.
- Automate for Success: We'll set up workflows that trigger timely, personalized emails based on LinkedIn interactions.
- Track and Optimize: We'll analyze your campaign performance and make data-driven recommendations to ensure you're getting the most out of your efforts.
Real-world examples:
We've helped many B2B businesses achieve amazing results with integrated email and LinkedIn campaigns:
- Snagged More Leads: We've implemented LinkedIn Lead Gen Forms that feed directly into HubSpot, ensuring no lead falls through the cracks.
- Promoted Events Like Pros: We've created buzz on LinkedIn and driven registrations through targeted emails, resulting in packed webinars and conferences.
- Nailed Account-Based Marketing: We've helped clients identify key decision-makers and craft personalized outreach that gets noticed.
Ready to Supercharge Your B2B Marketing?
If you're tired of juggling multiple platforms and want to see real results from your email and LinkedIn efforts, it's time to call in the experts.
Let Plan 9 help you create an integrated campaign that's truly greater than the sum of its parts.
We'll get our cogs turning for you
If you’ve got a kernel of an idea, or just want some advice,
let us know because we’re always happy to give our views and ideas.