The Challenge:

Alliance Wine, a leading independent wine merchant with a passion for discovering and sharing exceptional wines, had an existing website that, while functional, no longer fully reflected their brand's premium quality and the depth of their wine selection. Key challenges included:

• Outdated Design: The visual design felt dated and didn't effectively communicate the sophistication and expertise of Alliance Wine.
• Complex Navigation: Navigating the extensive wine catalogue was cumbersome for users, hindering the discovery of new wines.
• Limited Content Management: The previous platform lacked the flexibility and ease of use required for Alliance Wine to efficiently manage and update their wine listings, tasting notes, and other content.
• Lack of Mobile Responsiveness: With an increasing number of users Browse on mobile devices, the website wasn't providing an optimal experience across all screen sizes.
• Integration Needs: There was a need to better integrate with other business systems, potentially including CRM and order processing.

Our Solution:

Plan 9 partnered with Alliance Wine to create a new digital experience that embodies their passion for wine and provides an intuitive and engaging platform for their customers. Our approach involved:

• Strategic Discovery and Design: We began with a thorough understanding of Alliance Wine's brand identity, target audience, and business objectives. Our design team crafted a modern, elegant, and visually appealing website that showcases the quality and heritage of their wines. The design focused on high-quality imagery and intuitive user flows.
• Umbraco CMS Implementation: Recognizing the need for a flexible and powerful content management system, we implemented the website on the Umbraco CMS. This provided Alliance Wine with an easy-to-use platform to manage their extensive wine catalogue, create engaging content, and update information efficiently.
• Enhanced Wine Catalogue Functionality: We developed a robust and user-friendly wine catalogue with advanced filtering and search capabilities. This allows users to easily find wines based on region, grape variety, producer, tasting notes, and other criteria.
• Improved Navigation and User Experience: We restructured the website's navigation to be more intuitive and user-friendly, ensuring that visitors can easily find the information they need and discover new wines. Clear calls to action were implemented throughout the site.
• Mobile-First Responsive Design: The new website was built with a mobile-first approach, ensuring a seamless and consistent experience across all devices, from desktops to smartphones¹ and tablets.
• Integration Capabilities: The Umbraco implementation was designed with future integration in mind, allowing for potential connections with Alliance Wine's CRM and other business systems.
• SEO Optimisation: We implemented best practices for on-page SEO to improve the website's visibility in search engine results, driving more organic traffic to the site.

Results:

The newly launched website for Alliance Wine has delivered significant improvements, including:

• Enhanced Brand Image: The modern and sophisticated design better reflects Alliance Wine's premium brand and expertise.
• Improved User Engagement: The intuitive navigation and enhanced wine catalogue functionality have made it easier for users to browse and discover wines, leading to increased engagement.
• Streamlined Content Management: The Umbraco CMS empowers the Alliance Wine team to efficiently manage their website content, saving time and resources.
• Increased Mobile Traffic: The responsive design ensures a positive experience for mobile users, leading to increased traffic from this growing segment.
• Potential for Increased Sales: By providing a more user-friendly and informative platform, the new website is poised to drive increased sales and customer acquisition.

View the Website: https://www.alliancewine.com/